In a major marketing move, MasterCraft dealer for Qatar and the UAE, Amr Selim, has secured a prime display position for a MasterCraft X-45 - inside the new Virgin Megastore in Doha, Qatar.
Multiple video displays, all over the store, are featuring the MasterCraft Rewind production video continuously throughout the day.
MasterCraft Vice President, International Sales and Marketing, Ian Birdsall said, "This is an innovative and exciting marketing concept, exposing MasterCraft to large numbers of people in a very high profile location. I congratulate Amr for coming up with the idea and securing this opportunity. I have no doubt this will positively impact our brand and growth in the region.”