MasterCraft Launches New 2008 Design-A-Boat Application
July 03, 2007
MasterCraft is proud to announce the launch of its new 2008 Design-A-Boat application and new boat model line-up.
The 2007 Gold ADDY award winning Design-A-Boat application was re-freshed for 2008 and includes expanded content. New functionalities give the consumer the ability to choose between different gel coat schemes, as well as to toggle between unique selections of the swim platform and tower. In addition, consumers now have full control over the interior vinyl selections with many base and accent colors from which to choose.
“Our consumers expect more and we have delivered a cutting edge application that is highly configurable and allows consumers to express their creativity and design the boat of their dreams,” said Phil Walker, eBusiness Manager. “Bringing a higher level of interactivity with new features allows consumers to effortlessly create their new boat, all the while making the boat shopping process easier.”
In the near future, MasterCraft will continue this momentum created and launch the re-fresh of their corporate web site with a brand new design, innovative features and engaging content.
To design your new 2008 MasterCraft boat, click on the homepage Design-A-Boat image link.