Dew Action Sports Tour Announces 2007 Schedule
February 08, 2007
The Dew Action Sports Tour recently announced its Tour dates and locations:
The Dew Tour is the premier action sports series in the world, encompassing five U.S. cities expecting to draw over half a million spectators this summer. The series will include over 30 hours of original programming on NBC, and be fully promoted throughout Clear Channel’s extensive media network.
In the second year partnership with the Dew Action Sports Tour, MasterCraft will continue exclusivity at the 5-stop nationwide series, with rights to a Festival Village display, logo IDs within the Festival Village, a :30 big screen spot every 3 hours, a :15 second PA spot every 3 hours and a full page, color ad in the Spectator Guide. In addition, MasterCraft is leveraging its investment even further by working with the Dew AST to use web, radio and TV spots as well as on-site and retailer in-store displays to promote the brand. Partnering with Clear Channel, NBC and all of the affiliated high-profile Dew AST sponsors gives MasterCraft a tremendous opportunity to reach out to a hot psychographic niche that is beyond traditional marine media and events.
To learn more, click on the Dew Tour's official website: