Boating Industry Names MasterCraft Dealers To Top 100
November 22, 2006
MasterCraft is pleased to announce and congratulate twelve of its dealers that have recently been named to Boating Industry’s Top 100 Dealer list – an achievement that further signifies MasterCraft’s and its dealer’s commitment to delivering a superior sales and service experience to its owners. In fact, this recognition comes on the tail end of another industry accolade that also named MasterCraft tops in customer service – the NMMA CSI Award which MasterCraft has received two years running.
“There has been a good amount lip service given to ‘customer service’ the last few years,” says Scott Crutchfield, Senior VP of Worldwide Sales. “But at the end of the day, it’s only companies like MasterCraft and its dealers that are recognized. The reason for that is simple – about seven years ago, we moved away from a volume-based model and transitioned to a behavior-based system that forces our dealers to look beyond just selling boats. In other words, we put our resources where are mouths are, setting up stringent guidelines for running a dealership, providing the best in continued education so they can effectively build the brand, offering unmatched incentives for execution and taking the time to truly support our dealers and owners. It sounds simple but it takes quite a bit of effort and innovation, which is our forte and why we continue to be recognized as top drawer by our industry.”
The Boating Industry Top 100 is a ranking that recognizes those marine dealers that are unsurpassed in over business operations, customer service, marketing and professionalism. This year the Boating Industry editorial staff received over 3000 nominations and reviewed over 400 applications to select the Top 100 – a group that collectively employs more than 6500 people, operates 357 retails locations across America and generates more than 2.88 billion in retail sales, nearly 10% of the entire marine market.
“While most industry awards are given to those dealers that sell the most boats, our Top 100 program is much more qualitatively focused,” said Matt Gruhn, Editor-in-Chief of Boating Industry, “Simply put, it helps level the playing field for all dealers and ultimately helps direct consumers to those dealers that can best deliver on the boat ownership dream.”
The 2006 Top MasterCraft Dealers:
*These dealers have multiple locations and all of their facilities have been recognized as being part of the Top 100.